Project Overview

A startup company in the very beginning phase, came to us with an idea. They originally thought about a retail store and a companion app to guide users in the decision making process and increase the speed and confidence of product selection, using a customized approach.

Market Research & Need

Because they were working in an already saturated market, for a market that does not have a pressing need or problem, we needed to do User research to understand market problems and need, create workable prototypes for validation, create a roadmap for our customer to share with future investors, and explore with new technology to help with differentiation in the marketplace.

Prioritization

Looking at the market and current competitors, we were able to define what areas the current problems were with the existing tools. Once we had defined unique features and functionality, I worked with the Architect to assess technical feasibility and risk, which was also rated against user experience and business objectives and ROI.